Please note that using WhatSender to send bulk messages via WhatsApp does not exempt you from complying with WhatsApp’s policies. WhatSender is not responsible if your number gets blocked, and this is not a valid reason for a refund.
According to WhatsApp’s policies, it is mandatory to send messages only to people who have previously authorized receiving them. Make sure to follow these policies to avoid being blocked and to ensure your WhatsApp account continues working properly. You can review WhatsApp’s official Business Messaging Policy here: https://business.whatsapp.com/policyWhatsApp may block your account for several reasons, including:
- Sharing phone numbers or sensitive information through bulk messages, which may lead to blocking by WhatsApp.
- Policy Violations: Using WhatsApp in ways that violate their policies, such as sending unsolicited bulk messages or inappropriate content.
- User Reports: If multiple users report you as spam or an unwanted contact.
- Suspicious Activity: Such as sending large volumes of messages in a short time.
- Sharing Prohibited Content: Including illegal content, spam, or material that violates copyright laws.
- See the “Best Practices” section for more details on avoiding account suspension.
What to do if your WhatsApp account is suspended or blocked
We are not able to unlock your account, as we do not have control over WhatsApp’s user management.
If your account has been suspended, don’t panic. In most cases, waiting 24 hours is enough for it to be restored. However, if the suspension continues or you have seriously violated the terms (such as using an unofficial WhatsApp version or sending offensive/discriminatory messages), the block may be permanent.
Steps to follow if suspended:
- Identify the reason for the suspension
If you previously had no issues with quality ratings or user complaints, consider what recent changes might have caused it—such as a new template, increased sending volume, or newly added contacts. - Review WhatsApp’s Terms of Service and Privacy Policy
Make sure you fully understand WhatsApp’s rules. Sending unsolicited messages can result in permanent suspension. - Avoid repeating the mistake
Once your account is restored, do not repeat the actions that caused the suspension. Repeated violations can result in permanent loss of your account.
If your account is permanently blocked
You can appeal the block by following these steps:
- Send an appeal email to: support@whatsapp.com.
Explain your situation and provide evidence that you did not violate WhatsApp’s Terms of Service or Commerce Policy. If you realize you did break the rules, acknowledge it and commit to not repeating the mistake. - Wait for a response
The reply may take up to 48 hours. Please be patient and do not send multiple emails while waiting. - If you don’t receive a response in 48 hours, try contacting smb_web@support.whatsapp.com.
Message Limits on WhatsApp
The message limit refers to the number of conversations a business can initiate with its customers in one day. Meta defines 4 message limit levels, which depend on the verification status and overall health of the business account:
- Unverified businesses: If your business phone number is not verified, the limit is 250 conversations per day.
- Verified businesses: If the phone number is verified as a business, the initial limit is 1,000 conversations per day.
This limit applies only to conversations initiated with templates. Conversations started by customers are not included in this limit. If you reach your daily limit, you won’t be able to initiate more conversations that day, but you will still be able to receive and reply to incoming messages. You can also start a new conversation once the previous one has ended, regardless of the time.
| Limit Level | Type of Business | Allowed Conversations per Day |
|---|---|---|
| Registered account, but not verified as a business | — | 250 |
| Level 1 | New accounts or small businesses | 1,000 |
| Level 2 | Medium-sized businesses | 10,000 |
| Level 3 | Large businesses with a broad customer base | 100,000 |
| Level 4 | Businesses with a good reputation and extremely high communication needs | Unlimited |
The numbers are indicative. We cannot determine what level your business is currently at.
Quality rating and account status: key factors to maintain or increase your level
The number of conversations you can initiate per day also depends on your account reputation, which is measured through two main factors:
- Quality rating: Reflects how your recipients and Meta evaluate your account.
- Status: Indicates whether you can send messages from your number, and explains why.
Both indicators are dynamic and are updated based on how your customers react to your messages in the last 7 days. When you send a message, customers can:
- Report you
- Block you
- Add you as a contact
If too many customers choose «report» or «block,» WhatsApp will lower your quality rating and change your status, which will affect your ability to send messages.
It’s important to note that even customers who have saved your number can still report or block you at any time. To avoid problems, personalize your messages, apply conversational marketing strategies, and don’t overuse promotional content.
Best practices to avoid WhatsApp account suspension or blocking
When a user blocks or reports your account, they will no longer receive your messages. Additionally, if they state they never gave consent or are not interested in your messages, WhatsApp may take action. That’s why it’s crucial to keep your messages high-quality from the start and take care of your contact list.
1. Collect and update your customer database
Do not send messages to people who have not interacted with you before or who have not given consent to receive communications. Using purchased or unverified lists increases the risk of being blocked.
- Prioritize active and engaged contacts.
- Regularly remove inactive numbers or those who don’t respond.
- Ensure all data is properly recorded (name, country, number with international code).
Tip: If someone hasn’t interacted with you for over 60 days, consider removing them from your list.
2. Obtain your customers’ consent
WhatsApp prohibits contacting users without clear and verifiable consent.
- Never send messages to people who haven’t explicitly requested them.
- You can collect consent via WhatsApp, your website, or social media.
- Clearly state the type of content you will send (promotions, news, support, etc.).
If a customer unsubscribes or asks to stop receiving messages, remove them from your list immediately.
3. Personalize your communications
Impersonal or generic messages are more likely to be reported or blocked. Personalization builds trust, improves engagement, and protects your number.
- Use the contact’s name and specific references.
- Avoid copying and pasting generic templates.
- Apply personalized fields available in your sending tool.
Example: “Hi Pablo, thanks for downloading our guide on sustainable architecture. Would you like to receive more practical content each week?”
You can learn how to do this using custom fields.
4. Warm up your phone number
If your number is new or has been inactive, start with a low volume of messages. WhatsApp detects sudden increases as suspicious behavior.
- Start with contacts who already interact with you.
- Gradually increase the volume over the first few days.
- Mix value content with transactional messages.
If possible, encourage users to message you first (e.g., “Message us to receive the catalog”).
5. Don’t send messages without reviewing them
Poorly written messages or those with errors can lead to distrust, low engagement, and potential blocking.
- Check spelling, links, and overall structure.
- Ensure content is clear and easy to understand at a glance.
- Avoid excessive use of CAPS, emojis, or pushy sales language.
Tip: Send a test message to yourself or a trusted contact before mass sending.
6. Maintain a balance between message types and avoid looking like spam
WhatsApp penalizes profiles that overuse promotional messages without proper context or segmentation. These are interpreted as spam, especially when the content is intrusive or generic.
A message may be considered spam if:
- It’s overly commercial and generic.
- It’s sent to people who haven’t given consent.
- It uses aggressive or urgent language without justification.
- It contains suspicious or unverified links.
Example of a message that may seem like spam:
❌ “🔥 UNMISSABLE OFFER 🔥 50% OFF TODAY ONLY. BUY NOW 👉 [link]”
Better example:
✅ “Hi Laura, this week we have a special discount for attendees of the passive design workshop. Would you like me to send you the details?”
Tip: If all your messages are promotional without added value or context, you’re more likely to be blocked or reported.
7. Comply with WhatsApp’s business policies
WhatsApp strictly prohibits certain content and behaviors. Breaking these rules can result in immediate account suspension.
- Do not send illegal, offensive, or discriminatory content.
- Do not promote prohibited or restricted products (like medications, weapons, gambling, etc.).
- Do not use WhatsApp for political, fraudulent, or deceptive purposes.
Always check the WhatsApp Commerce Policy if you’re unsure whether your product or service is allowed.
8. Do not share personal or sensitive information
WhatsApp is very strict about privacy. Sharing personal customer data in bulk messages can lead to account suspension.
- Never share phone numbers, addresses, emails, or financial data.
- If you need to confirm information, direct users to a secure channel (like a form or website).
- Never forward sensitive customer information to others, even by mistake.
WhatsApp may block your account for putting user privacy at risk.
9. Use WhatsApp Business
We recommend using the WhatsApp Business application on your phone. On desktop, use https://web.whatsapp.com. You should not use the desktop app version.